Creatures of Leisure Retail Review - Down the Line, UK

The shop opened in 1993 as a hardware specialist and is now the biggest board/hardware store in the UK, stocking over 500 boards. The boards are all Oz made boards. We have a big focus on accessories and have gone big with Creatures as it fits our hardcore profile. We see Creatures as a solid ,hard wearing product which has been obviously designed by surfers not suits! The best product on the market.

Strong selling items are the Mick Fanning and Dusty Payne grips. The entire range of leggies (leashes) fly out the door! The Retro/Fish bag is a massive seller.

Hardware makes up 70% of our business, we are not a clothing store with a few boards, we are a hardware store with a few clothes!

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